“ We offer no wonder drug, just the We offer no wonder drug, just the resourceful use of nature. resourceful use of nature. B L A C K MM OE S S A B OOAT OOIR IS ,SS IS I N E E 9 3 2 2 B L A C K O R R E L L A B R R AT R E E , N C C 1 1 9 3 ” OUR OUR VALUES VALUES OUR OUR PURPOSE PURPOSE OUR OUR STRATEGIC STRATEGIC PRIORITIES PRIORITIES Blackmores’ values are atat the Blackmores’ values are the heart ofof our business. These heart our business. These values, known asas PIRLS, values, known PIRLS, are both behavioural and are both behavioural and aspirational. They underpin aspirational. They underpin our work practices and are our work practices and are supported by legal policies supported by legal policies and procedures. and procedures. Blackmores improves people’s Blackmores improves people’s lives by delivering the world’s lives by delivering the world’s best natural health solutions. best natural health solutions. We achieve this by translating We achieve this by translating our unrivalled heritage and our unrivalled heritage and knowledge into innovative, knowledge into innovative, quality branded healthcare quality branded healthcare solutions that work. solutions that work. Blackmores is is committed to Blackmores committed to superior business performance. superior business performance. Our strategic direction is is focused on Our strategic direction focused on delivering growth and continuous delivering growth and continuous improvement toto maintain improvement maintain Blackmores’ leading position inin the Blackmores’ leading position the industry and toto achieve ongoing industry and achieve ongoing success for our company, our success for our company, our people and our shareholders. people and our shareholders. Consumer Centricity Consumer Centricity Asia Growth Asia Growth Product Leadership Product Leadership Operational Effectiveness Operational Effectiveness BLACKMORES ANNUAL REPORT 2016 BLACKMORES ANNUAL REPORT 2016 Passion for Natural Health Passion for Natural Health Integrity Integrity Respect Respect Leadership Leadership Social Responsibility Social Responsibility 11